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Case study: Brand protection for a fast-scaling consumer startup

Case study: Brand protection for a fast-scaling consumer startup

A D2C beverage brand saw copycat listings on marketplaces within months of launch, coupled with a confusingly similar trademark application in the same class.

Challenge: Counterfeits eroding trust; conflicting trademark filing creating registration risk; marketplace takedowns stalling without consistent evidence.

Approach:

  • IP audit and filing sequence: Prioritized trademark applications for word mark + device across relevant classes; filed oppositions against the conflicting mark.
  • Enforcement: Deployed investigators, issued cease-and-desist notices, escalated to injunction-ready filing for persistent offenders.

Outcome:

  • Rapid takedowns: 90% of infringing listings removed within four weeks.
  • Trademark win: Conflicting application withdrawn after opposition and cease and desist; primary mark granted.
  • Counterfeit deterrence: Notice-and-penalty framework reduced repeat infringements.

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